Our solution to a new Vision, Purpose & Strategy
What do we understand by vision? A vision is the picture, whereas purpose refers to the feeling that everyone from the CEO to the office cleaner has a contribution to make and then the strategy translates this into “what, who and why.
Statistics
- Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us all where we want to go. ”Simon Sinek”
- A vision without a strategy remains an illusion ”Lee Bolman”
- Strategy is 80% mindset and 20% doing
- 72% of employees do not fully understand their company’s strategy
See a new Vision, Purpose & Strategyas an opportunity:
- To gain a comprehensive overview of current market challenges
- To create a long-term, sustainable future for your organisation
- To interact at all management levels to define and roll out the strategy
- To formulate the strategy in terms which every member of the workplace
- To determine KPI’s and how to measure progress on them
We have often observed these issues in the context of Vision, Purpose & Strategy:
- You need to adapt your long-term strategy to a changed market situation
- You need to communicate your strategy to your workforce
- Your managers need to be involved in the strategic definition process, so they can relay the outcome to their teams
- You need to map out the implications of not adapting the corporate strategy
Related success stories
Internal communication as a driver of motivation at Luxair
The story of a company that Increased the Engagement and Performance of its employees
Revising the strategic alignment and ambitions of a Marketing and Communications department in line with government strategy
From Vision to Realisation: How this institution aligned its strategy to achieve its Objectives
Optimising the workplace strategy: Improving efficiency and employee satisfaction