ABOUT THE CLIENT
The agency’s mission concentrates primarily on its mandate to promote innovation. It encourages and supports companies to innovate and progress, while also facilitating their collaboration with public research actors.
The agency also ensures that Luxembourg continues to attract international investment, as well as companies and skills that are perfectly suited to the country.
THE CONTEXT
MINDFOREST'S MISSION
MindForest provided the necessary support and expertise to facilitate and structure the exchanges and result in the definition of a strategic direction for the agency, as well as key measures to reinforce the team’s cohesion
MindForest’s main objectives for this mission were to:
Define the strategy
of the agency's Marketing and Communication department
Ensure the alignment
of the mission and ambition of the Marketing and Communication department with current government strategy
Create favourable conditions
to generate greater cohesion in the department
TOOLS, METHODS & ACTIONS
Workshop facilitation based on the principles of co-development and collective intelligence
The Lego Serious Play method
Team Building: breakfast event
THE PROJECT OUTCOME
- Based on agreement among stakeholders on the issues which they would focus on over the next 5 years
- Identification of the different potential obstacles and the resources they have at their disposal to achieve these goals
- By agreeing on the institute’s strategic direction, which is now clear to all the stakeholders, as well as their clients
- By identifying the different potential obstacles and resources available to them to achieve their goals
- During the breakfast event, the participants were able to get to know themselves and their colleagues in a different light and were thus able to appreciate some new common interests.
- The participants decided spontaneously to organise another team building event, as they enjoyed the experience so much
THE MAIN SUCCESS FACTORS
TRUST WAS ESTABLISHED BETWEEN THE DIFFERENT STAKEHOLDERS
• Essential information was willingly shared • All exchanges took place in an environment of total transparency • The parties were able to communicate openly and reactively
FULL MASTERY OFTHE APPROACH AND THE COMMON THREAD
• After achieving a good understanding of the project requirements, it was possible to define and implement the most appropriate approach: The team building breakfast was followed by a LEGO SERIOUS PLAY workshop to ensure the results were achieved • The stakeholders followed the defined common thread
AVAILABILITY OF KEY STAKEHOLDERS
• The different stakeholders were all able to attend and take part in the different activities we organised • We were able to communicate very reactively
OUR MULTIDISCIPLINARY TEAM
• This enabled us to offer a complete approach adapted to various customer issues: from listening and gathering information to the emergence of new ideas and solutions, through the analysis and synthesis of complex data. We were also able to ensure adequate communication throughout the entire process.
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