ABOUT THE CLIENT

The client is a public company that operates the Luxembourg rail network. On the one hand, it provides passenger transport by rail and road, and on the other hand, the transport of goods carried out by subsidiaries. The company is also in charge of managing the railway infrastructure in Luxembourg.
The company employs more than 4,500 people.

THE CONTEXT

In the context of corporate culture and the creation of a sense of belonging, the client defined corporate values in 2015. These were intended to create a common language and to guide employees in their daily behaviour.

However, it was not easy to identify with corporate values and to bring them to life in everyday work. This was the observation they made at the end of 2017.

MINDFOREST'S MISSION

MindForest accompanied the client in the deployment of corporate values, with the aim of linking them to the employees’ day-to day missions.

With respect to this project, MindForest’s main objectives consisted in:

Participating in the definition of a campaign designed

to support the application of these values

Helping employees

to take ownership of the values and deploy them in their daily work.

Implementing a structured process

to encourage collective reflection.

TOOLS, METHODS & ACTIONS

Encouraging employees to work on identifying compliant and non-compliant behaviour linked to each of the values
- Using collective intelligence
- Using the appreciative inquiry method (to activate positive memories and create a sense of belonging)

Collection of testimonies to provide content for the communication campaign

THE PROJECT OUTCOME

Developing a sense of pride in belonging (to the company)

This was the starting point for supporting values in everyday behaviour.

Linking concrete behaviour and experiences to the different values

In order to raise awareness of desired the behaviour.

Actions were defined, in order to reinforce the practice of certain behaviour.

Greater awareness of the values

Communicating behaviour and best practices based on these values.
Creating testimonials that integrate the values.

THE MAIN SUCCESS FACTORS

TRUST AND TRANSPARENCY AS AN INTEGRAL PART OF ALL COLLABORATION

based on the definition of the scope of intervention, systematic advice and the confidential framework provided by the methods used.

THE INVOLVEMENT OF ALL THE EMPLOYEES CONCERNED

which enabled them to support the approach from the outset, and also to become aware of the desired behaviour with respect to improved collaboration and knowledge sharing in each department

THE USE OF APPROPRIATE METHODS

during the group workshops. Thanks to the use of amusing activities, participants were able to work together in a relaxed atmosphere conducive to promoting a sense of team spirit and the exchange of best practices.

The next success story is yours!

Would you like to implement your values in your company?

Implementing a common vision for a company with 4,500 employees